Alpha Hydroxy Acid : The intelligent way to exfoliate

Exfoliation or more specifically, granular scrubs, are promoted extensively by cosmetic brands as a good way to keep skin looking healthy. They say that frequent exfoliating or scrubbing away "dead cells" will help to get rid of dull, dry skin. Environ's philosophy is very different. Backed by science, and based on physiology of the skin cells, Environ does not recommend unnecessary exfoliation.

Remember that it is the duty of a keratinocyte skin cell to eventually die so that it can form part of the outer stratum corneum layer of the skin, which under ideal conditions should be compact. We need that ultra-fine layer (about 0.01-0.02 mm) of dead cells because it is our only protection against the environment. If the dead keratinocyte is shed too early, this layer will not be an adequate barrier and water may easily be lost. This may also result in environmental toxins easily moving into the skin. A rough textured (not compact) stratum corneum is a sign that your skin is unhealthy and needs to be replenished with vitamin A and other essential nutrients. Vitamin A is scientifically known to assists in making the stratum corneum healthy and smooth, which cancels the need to exfoliate.

Environ promotes micro-exfoliation, a more gentle, intelligent approach to help skin appear softer, smoother, and more evenly radiant.

Alpha hydroxy acids for skin – An intelligent approach to micro-exfoliation

Environ was the first to produce an alpha hydroxy acid cosmetic product in South Africa. AHAs are natural, organic acids included in skin care products to primarily promote natural desquamation (exfoliation of the dead and dying cells) of the stratum corneum layer of the skin. They are scientifically known to dissolve the bonds (glue) between cells which allows the them to flake off more evenly so that healthier cells are uncovered. This gives the skin a softer and smoother appearance. AHA'S also promote the growth of healthy cells by mild stimulation of the skin.

Environ's scientific non-abrasive skin savers

• Youth+ Concentrated Alpha Hydroxy Toner
  With a high concentration of Glycolic Acid, this toner assists in promoting the natural acid mantle of the skin & encourages gentle exfoliation.
• Moisture+ Alpha Hydroxy Night Cream
  Alpha Hydroxy Night Cream assists to energise tired-looking skin, with a gentle micro-exfoliating formula that helps to refine the skin's texture and lock in more moisture
• Clarity+ Sebu-Clear Masque
  A revolutionary low pH acid cream masque that contains a combination of exfoliating acids to assist in clearing the appearance of breakouts.

Your skin deserves to be cared for in the most gentle way possible. After all, you only have one skin. Look after it.