Launch of Environ’s new Skin EssentiA® Range
Following the global discontinuation of AVST Range, the new Skin EssentiA® Range forms part of Environ’s industry leading Vitamin STEP-UP SYSTEM™.
Discontinued AVST Products
New Skin EssentiA® Products
AVST Eye Make-Up Remover
AVST Pre-Cleansing Lotion
AVST Hydrating Exfoliant Masque
AVST Cleansing Lotion
AVST Moisturising Toner
AVST Eye Gel
AVST Body Oil
AVST Hydrating Lotion
Susan O’Keeffe, Environ Global Brand Team Executive, explained: “In developing the new Skin EssentiA® range, our approach was to look at the root cause of unhealthy skin: a lack of vitamin A. What the Skin EssentiA® Range does, is help restore the vitamin A deficiency that every person suffers from. We are now able to assist in the rehabilitation and regeneration of unhealthy skin, by restoring what skin has lost i.e. its natural levels of vitamin A.”
Kirstin Kruger, Environ’s Global Brand Team Marketing Manager, had this to say: “We call it bringing skin back to beautiful. Skin that’s nourished with vitamin A is skin that is essentially normalised, in other words, brought back to its most healthy state.” The Skin EssentiA® Range also encompasses Environ’s industry-leading Vitamin STEP-UP SYSTEM™, a system designed by Environ to help skin become gradually more comfortable with increased levels of vitamin A and other ingredients that keep skin looking at its healthiest and most radiant. Why the name Skin EssentiA®? Kirstin explains, “Skin – because this is our key focus area, and EssentiA® – because the vitamins, antioxidants and peptides in the range are essential in bringing skin back to beautiful.”
The range encompasses “Start-Up” products which include an Oil- Free Eye Make-Up Remover, Dual Action Pre-Cleansing Lotion, Hydrating Clay Masque, Mild Cleansing Lotion, Botanical Infused Moisturising Toner and an Antioxidant & Peptide Eye Gel. The “Step-Up” part of the range includes 5 Vita-Antioxidant Moisturisers that gradually introduce the skin to increasing levels of vitamin A until optimal levels are attained that help restore skin to its natural beauty.
Throughout its history, Environ has been known for its groundbreaking advances and now has 140 products in over 70 countries. The launch of Skin EssentiA® represents yet another giant leap forward in vitamin A innovation – and the science of beauty.